The “Reach Higher†initiative was launched by First Lady Michelle Obama as a way to provide encouragement for students and activating educators, counselors, and other adults to help young people see college as an option, states the campaign’s website.
According to information from the Reach Higher initiative, education after high school is a critical part of a successful future. College graduates have more opportunities than those who choose not to pursue their education past high school. Studies have found that college graduates are set to make 84 percent more over their lifetimes than high school graduates.
To learn more about Reach Higher, visit www.whitehouse.gov/reach-higher.