MT. VERNON, Ill. (June 16, 2015) - The Illinois Small Business Development Center (SBDC) at Rend Lake College is partnering with the University of Illinois Extension (UIE) and the Jefferson County Chamber of Commerce to continue in its mission to assist small business clients with a wide range of issues through workshops and educational opportunities.
An upcoming, free workshop, called the “Consumer Age Matters - Messaging to the Generations,†will be held from 6 - 8 p.m., Tuesday, June 30 at the RLC MarketPlace, Room 354A, in Mt. Vernon.
The workshop will be conducted by Pam Schallhorn, a Community and Economic Development Educator for the UIE in five Southern Illinois counties: Bond, Clinton, Jefferson, Marion, and Washington. Schallhorn’s responsibilities include assessing, developing and teaching community and economic development programs.
Schallhorn will focus on marketing efforts for businesses of any size. She will help local entrepreneurs and business owners identify the business’ target market and check to see if advertising and marketing efforts are reaching and making an impact on those consumers. She will also discuss the marketing efforts for different generations. The course will assist business owners or those in the business development planning stage in learning how to market more effectively to target consumers and build overall profitability.
Schallhorn will bring business experience to the workshop from various points in her career. She was a Vice President of Commercial Lending from 1990 to 2004 and served as the Director of the SBDC in Rockford from 2008 to 2011. She also owned her own business, called “New Urban Futures†from 2011 to 2014 during which time she completed contract work on several community and economic development projects. Schallhorn holds a master’s in political studies from the University of Illinois Springfield and a bachelor’s in finance from Northern Illinois University.
For more information about the course, contact Nicholas LeMay at the Illinois SBDC at RLC by calling 618-242-5813, emailing lemayn@rlc.edu, or visiting the SBDC Office at the RLC MarketPlace, Suite A, in Mt. Vernon. If you need reasonable accommodations to participate, call 618-242-0780.
The Illinois SBDC at the RLC MarketPlace in Mt. Vernon helps entrepreneurs start new businesses, or expand or improve existing businesses. The office is funded through a partnership with the United States Small Business Administration, the Illinois Department of Commerce and Economic Opportunity, and RLC. The office is located at the RLC MarketPlace, 327 Potomac Blvd., Suite A, Mt. Vernon. Other than visiting, interested patrons may call 618-242-5813 or email sbdc@rlc.edu.
